Overview
A comprehensive solution for managing the entire lottery game lifecycle, from planning and inventory to market withdrawal. This platform enables clients to efficiently launch and manage lottery games, ensuring regulatory compliance, optimizing user experience, and enhancing operational efficiency.
Role
Product Design Lead
Worked with 1 UX designer, PO, BA, Engineers
2022-2023
Brief
Design an intuitive and efficient software for managing lottery game launches, ticket sales, prize distribution, and sales performance tracking.
Designing a platform to manage game lifecycle, specifications, workflow templates, and sales performance while navigating diverse regulatory requirements across multiple jurisdictions poses a challenge.
Integrating machine learning tools for data analysis, including sales performance and forecasting, adds complexity. Adopting a user-centric approach is essential for balancing flexibility with regulatory compliance, ensuring usability and efficiency throughout the process.
Operators, accustomed to using spreadsheets, struggle with managing regular events, customer promotions, and holidays that influence game sales projections. They urgently need modern solutions, incorporating machine learning, to simplify these tasks. Single comprehensive platform is essential for streamlining game lifecycle management, enabling operators to optimize strategies and maximize revenue potential.
Develop a user-friendly platform that replaces spreadsheet-based processes, simplifying game lifecycle management for operators.
Implement machine learning algorithms to analyze sales data and predict fluctuations during regular events, customer promotions, and holidays.
Enhance decision-making capabilities by providing actionable insights derived from sales projections, enabling operators to optimize game strategies accordingly.
Ensure scalability and flexibility within the platform to accommodate evolving regulatory requirements and operational needs while maximizing revenue potential.
Lottery operators and administrators responsible for managing game lifecycles, optimizing strategies, and ensuring regulatory compliance.
Gaming industry professionals seeking modern solutions to streamline operations, enhance decision-making, and maximize revenue potential.
Organizations involved in lottery game development, marketing, and distribution, aiming to improve efficiency and competitiveness in the market.
Qualitative Interviews:
Gathered insights into operators' pain points, preferences, and workflows.
Moderated Usability tests:
Evaluated Lo-Fi interface and functionality with operators to identify usability issues and refine the user experience iteratively.
Uncover insights into operators' experiences and pain points with existing lottery game management solutions, guiding the development of an intuitive and effective platform tailored to their needs.
Operators struggle with cumbersome workflows and limited customization options in existing lottery game management platforms.
There is a strong demand for integrated analytics tools, including machine learning analysis, to optimize game strategies and maximize revenue potential.
Operators prioritize simplicity and ease of use, emphasizing the need for an intuitive interface and streamlined processes.
Use of Templates would help operators to duplicate workflows and push new games into the market faster without needing to craft brand new ones every time.
| Competitive Analysis | Product A | Product B | Product C |
| Intuitive UI |  |  | |
| Analytics Capabilities | | | |
| Sales Performance Summary | | | |
| Game Timeline | | | |
| Planning Templates | | | |
I crafted a solution centred on intuitive user experience, featuring clear navigation paths and error recovery mechanisms for a frustration-free interaction. Placing users at the core of our design ensured effortless adaptability to diverse needs and skill levels.
These low-fidelity interactions were tested (@InVision Prototype) with users and flaws and defects were noted down for further improvements.
Empowering the users with all necessary controls, the product includes all game and inventory management tools to ensure a seamless cycle from game planning to withdrawal. With integrated sales performance and forecasting features, operators gain actionable insights, optimizing decisions, maximizing revenue potential, and staying competitive. This enhancement prioritizes user needs, streamlining processes and maximizing revenue potential.
By leveraging historical data to power machine learning tools, the application forecasts future sales velocity and recommends strategies for enhancing game planning and sales performance.
Operators gain valuable insights to optimize game offerings, maximize profitability, and stay ahead of market dynamics. These tools empower proactive decision-making and streamline processes, ensuring competitiveness in the lottery market.
As the first A-to-Z solution in the market, our platform transforms lottery game management by empowering operators with streamlined processes, actionable insights, and enhanced user experiences. Simplifying tasks and providing advanced analytics tools enable effective strategy optimization and revenue maximization. With a user-centric approach, our solution ensures adaptability and sets a new standard for efficiency in the lottery industry.
Final usability testing revealed deficiencies, leading us to draft an improvement plan based on user feedback.
Overall, users were happy having a comprehensive solution in one place and reported a 25% increase in workflow efficiency and a 30% time-saving.
